De La Salle University, Manila --- Mr. Ernie Cecilia,
FPM, President and CEO of EC Business Solutions and Career Center has shared
about Personal Branding “CEO of Me, Inc”.
The message is simple yet it created an impact to the audience. It is true that Personal branding is very important
to individuals. As soon as you know your talent, skills, abilities and
competencies—it’s easier to sell of what you believe in. Personal Branding is you are a PRO in your industry—an EXPERT in your field, it has something to do of making
an image that gives you an advantage. You are characteristically a master of
your own niche.
Before anything else, I would like to share these
questions before making your own personal branding:
- What are your strengths?
- What are you truly good at?
- What are you passionate about?
- What value can you contribute?
- What does success mean to you?
- What do I like to accomplish in your life?
- What are you already know for?
- How do you want to be remembered?
- What do you want your legacy will be?
- What is your target market or audience?
- How can you satisfy the needs of your market or
audience better than others?
The above
question must be honestly answered and to be effective in building your
personal brand you must:
RETHINK
YOUR CAREER
|
Take holistic view of yourself as a person, a value
contributor, and a marketer of some competencies.
|
LEARN
FROM BIG BRANDS
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Learn how big brands distinguish themselves from the
rest of competition.
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SUBSTANCE
AND STYLE
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Try to make a connection with your audience in a way
that grabs their attention and interest
|
BE
CONSISTENT
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Focus on a few key messages. Don’t aspire to be
everything for everybody.
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BE
AUTHENTIC
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Know yourself better.
Be honest about who and what you are.
|
MANAGE
YOUR NETWORK
|
What you say is one thing. What others say of you is
another thing.
Manage your circle of influence to your advantage.
|
BE
MORE VISIBLE
|
Join reputable organizations.
|
LEARN
TO INFLUENCE
|
Use your own power and that of your organization and
network.
|
GUARD YOUR REPUTATION
|
Guard your reputation at all times
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KEEP
INFORMATION CURRENT
|
Update your information often to reflect more current
events about you.
|
TREAT
BRANDING AS YOUR INVESTMENT
|
Spend time, money and effort in order to bring out the
best brand you can make of yourself.
|
As individual begin to see your name and
become aware of the benefit and knowledge that you offer, before you know it
thousands of people will not only know who you are but they will begin to seek
out your services and expertise. They will identify with your brand which is
YOU.
Have you identified your personal branding? If YES, good
for you! I will be glad to hear from you. If NOT YET, find a mentor whom you
can share your life with so that he may guide you to a right path.
galing!
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